Privacy Policy

1. Introduction

This Privacy Policy explains how Bag of Marshmallows AB (“we”, “us”) collects, uses, and protects personal data in connection with the Liv+ application.

2. Personal Data We Collect

a) Account and Technical Data

We may collect:

Account identifiers such as email address
Device information and usage data
App-related technical data provided by Apple, such as app version, device type, and operating system version

b) Health & Wellness Data (User-Provided)

You may voluntarily submit health and wellness-related information, including:

Sleep data
Exercise and activity descriptions
Diet and meal descriptions
Health events
Voice recordings and reflections

Health and wellness data is provided at your discretion.

3. Purpose of Processing

We process personal data to:

Provide and operate Liv+
Store, organize, and display wellness-related information
Generate summaries, trends, and non-clinical coaching related to diet, exercise, and sleep habits
Maintain security and improve the Service

Health and wellness data, including health events, is processed solely to support self-tracking, aggregation, and general wellness guidance. Data is not used to diagnose, treat, prevent, or manage medical conditions.

4. AI Processing and Third-Party Services

To deliver Liv+ features, user data may be processed by third-party service providers that provide artificial intelligence and voice processing functionality. Data is shared only to the extent necessary to provide these features and is not used for advertising.

5. Data Storage and International Transfers

Liv+ uses backend infrastructure hosted in the United States. Where personal data is transferred outside the EU/EEA, appropriate safeguards are applied in accordance with applicable data protection laws.

6. Legal Basis for Processing

Personal data is processed based on:

Your consent, including explicit consent for health-related data
Performance of a contract (providing the Service)
Legitimate interests, such as security and service improvement

7. Data Retention

We retain personal data only for as long as necessary to provide the Service or comply with legal obligations. You may request deletion of your data at any time.

8. Your Rights

You have the right to:

Access your personal data
Request correction or deletion
Withdraw consent
Request data portability

Requests can be made by contacting us.

9. Security

We apply reasonable technical and organizational measures to protect personal data. No system is completely secure.

10. Children’s Privacy

Liv+ is not intended for users under the age of 16. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy. Continued use of Liv+ constitutes acceptance of the updated policy.

12. Apple App Store Privacy Disclosure

Liv+ complies with Apple App Store privacy requirements. Data collected through the app is used solely to provide app functionality and is not sold or shared for advertising purposes.

13. Contact

Bag of Marshmallows AB
Email: privacy@bagofmarshmallows.com